Whilst we love an adult beverage here at Dads Stuff HQ, we also are very careful about how much we consume. In fact weekdays are out from a booze point of view, and sometimes that extends to the weekend too. For others Feb Fast or Ocsober are the times when they abstain from alcohol, or in very special times, our partners abstain for 9 months and beyond when they’re cooking a little human.
Over the years options for non-drinks have slowly increased, and now, we’ve been lucky enough to try a new range from here in Australian made by NON Beverages.
Flying in the face of convention, NON beverages are so much more than a non-alcoholic alternative. Focusing less on what was taken away (the hangxiety, for one), NON dares not mimic the mainstream or traditional taste we associate with wine, and instead focuses on curating new and interesting flavours. Merging techniques and ingredients found within fine-dining kitchens across Europe, NON’s innovation represents the future for drinks.
Functioning on the same wavelength as culinary chefs and fine perfumers, the hands behind NON help to build flavour from the ground up. Intricately balancing fruit, tannins, salinity, and acidity, the careful manipulation of natural ingredients is part of the labour of love present in each bottle made. To produce the seven NON products now sitting in the range, the team of (just) three production experts are regularly roasting tonnes (literally) of fresh pears & beetroots, creating their own olive brine solution, dehydrating oranges in-house and steeping over 90kg freeze-dried raspberries.
The brainchild of Founder, Aaron Trotman, unleashed in 2019, NON’s unique 0.0% ABV was a robust response for the need to produce a worthy alternative to wine – on a mission to have the glass half full with or without food that everyone can enjoy. A NON negotiable for every drinking occasion. “The ingredients are the unsung hero of NON, but overall we’ve created a look and feel you’d regularly associate with fine-dining menus. NON is indifferent to the rules and irreverent in attitude, resulting in a depth of flavour that’ll fancy any palate”, says Aaron Trotman, Founder of NON.
Out of their purpose-built site based in Melbourne, Australia, NON is committed to the notion of ‘leave the place better than you found it’. With a sustainable kitchen and laboratory, ethical ingredient sourcing, and ongoing community support, NON is shaping a future for the better. All products are made with 100% green energy before being shipped carbon-neutrally, and the makers use as much of the raw ingredients as possible during processing – any leftover matter, NON take advantage of Melbourne City Council’s green waste program. NON uses 75% less water wastage compared to traditional beverage manufacturing.
Welcome to the unconventional world of NON where things are done differently. Head to www.nonworld to learn more about the brand, their range, and add to cart a full flavour beverage. Individual bottles priced at $30 RRP, a 6-pack $120 RRP, or 12-pack totalling $300 RRP.