We have a love hate relationship with protein powders… because lets be honest, finding a good one, that works for you AND is tasty is almost impossible.. UNTIL NOW!
The iconic yet unexpected BSc x Menz Violet Crumble partnership continues with a range of delicious protein powders, set to hit the shelves in Woolworths from 8thJuly, providing some much-anticipated flavour variety to the protein powder category.
“It’s a Violet Crumble lovers’ protein of their dreams,” says BSc founder Greg Young.
“This partnership is the first of its kind in Australia. Off the back of the success of our soft bar launch in collaboration with Menz Violet Crumble back in May, we couldn’t be more excited to bring this exciting new range of protein powders to the market.”
To add more delight to this exciting partnership, Menz Violet Crumble recently launched a new Choc Mint flavour into their confectionary range. Naturally it was a massive hit. That exceptional new flavour will be unveiled as a protein powder within this collaboration.
The range will launch with:
• BSc x Menz Violet Crumble Protein Powder Choc Honeycomb 400g
• BSc x Menz Violet Crumble Protein Powder Caramel Honeycomb 400g
• BSc x Menz Violet Crumble Protein Powder Choc Mint 400g
BSc and Menz Violet Crumble are both iconic Australian brands and unlikely bedfellows. With one known for its iconic confectionery, and the other known for fuelling Australia’s most competitive athletes and fitness enthusiasts, this is a collaboration that no one expected, but it has already proven that it excites and delights.
BSc Founder Greg Young said “Developing new products with Violet Crumble, has been so fun for us. It represents a delicious fusion of the iconic taste of Violet Crumble with the quality protein formats we are known for.”
The new BSc x Menz Violet Crumble Protein Powdersare available from bscsupplements.com now, and will launch nationally in Woolworths from July 8, 2024.