Say hello to the new Protein Water powders and Soft Protein Bars that are sure to shake up your nutrition game.
BSc x Chupa Chups Protein Water Powders: Recover, rehydrate and enjoy a flavour-revolution! Available in iconic Chupa Chups flavours like Watermelon, Orange, Cola, and Grape, each serving packs a whopping 20g of protein. This blend features Collagen, Whey, and BCAAs, plus added Vitamin C and essential sports minerals. Perfect for recovery after a workout or as a tasty protein boost anytime during the day. Look out for the 700g tub (28 servings) hitting Chemist Warehouse mid-October and the 350g pouch (14 servings) landing in Woolworths late-October.
BSc x Chupa Chups Soft Protein Bars: Candy-like-protein-bar? Meet the ultimate protein-packed treat! Available in three mouthwatering flavours—Strawberry Cream, Choco Vanilla, and Vanilla—these bars deliver 16g of protein, while being low sugar, gluten free and a good source of fibre. With a soft, chewy texture and layers of nougat-like base topped with deliciousness, this is the sweet experience you’ve been waiting for. Both Chemist Warehouse and Woolworths will have the full range in stores this October.
The innovative and unique soft protein bar technology shot to success earlier this year when BSc® launched their BSc Soft Protein Bar range, which quickly became the number one selling protein bar in Australian Grocery. The development of the new range has been a true collaboration, with local BSc® innovation team working hand-in-hand with local and global Chupa ChupsTM teams, to ensure they perfectly captured that iconic flavour experience.
Greg Young, Founder, shares, “Creating these products was all about bringing the joy of Chupa Chups to a new audience—delicious flavours with a protein boost that fits your active lifestyle.”
BSc® CEO, Sheree Young, adds, “We’re thrilled to bring this collaboration to life – combining the iconic Chupa Chups flavour experience with our much-loved BSc protein formats exudes fun!”
Sucker for Protein? Get ready —Protein has never tasted this good!